The popularity of Instagram
There are more than 600 million Instagram users worldwide, and the number of active smartphone users is increasing. Moreover, the time spent by people on Instagram is also increasing. This is approximately 53 minutes per day!
Targeting possibilities
Just like Facebook, Instagram as well offers very precise target audience defining possibilities that allows the advertisers to avoid wasting the advertising budget for no reason.
A high feedback from advertising
Differing from other social networks, Instagram is able to maintain a stable user involvement in content consuming. What is the reason for that? Visually attractive content and the easy and simple use of the application.
Wide solution options
Instagram offers wide range of ad placement options and formats: photo and video ads, a story, carousel ads. Precisely due to the visual possibilities, these ads have a high feedback rate.